Netflix is axing its cheapest, ad-free plan in the US

Netflix will start phasing out its Basic plan, its cheapest advertising-free plan, which costs $11.99 per month in the United States, the company said on Thursday.

The company had previously stopped accepting new sign-ups for the Basic plan, instead pushing customers to Netflix’s ad-supported plan, which costs $6.99 per month. However, existing users were allowed to keep the basic plan.

In January, the company said it would retire its cheapest ad-free tier in Canada and the UK. On Thursday, the company said the US and France are next.

Basic users in the US who want an ad-free viewing experience on Netflix will now have two choices: Netflix’s Standard plan, which costs $15.49 per month, and its Premium plan, which costs $22.99 per month.