Republicans can’t sugarcoat their losses on abortion rights anymore

Even before Tuesday’s elections, many progressives insisted the question of whether protecting abortion rights wins elections was already asked and answered. Democrats made abortion rights the centerpiece of their campaign advertising during the 2022 midterms, a cycle where Democrats outperformed expectations, kept control of the US Senate, and staved off a red wave. Polls last year also found abortion rights to be a significantly motivating issue for both independent and Democratic voters.

Abortion rights ballot measures won in all six states where they appeared in 2022, including states like Montana, Kentucky, and Kansas that otherwise elected Republican candidates. Democrats have been winning in special elections where they ran on abortion rights, and surveys suggested voters have grown even more supportive of abortion rights since the repeal of Roe v. Wade in June 2022.

Anti-abortion groups argued in turn that liberals were mistaking correlation for causation; they maintained that confidence in abortion rights messaging was misplaced, and voters would ultimately punish Democrats for their maximalist positions. They pointed out that Democrats tried and failed to unseat anti-abortion governors in the midterms, and applauded winning federal candidates who “went on offense” on abortion, like Sen. Marco Rubio and Ohio Sen. J.D. Vance. The lost referendums, anti-abortion groups insisted, stemmed largely from Republican leaders failing to campaign hard enough and from being outspent, something they promised to never let happen again.