Conservatives Have a New Way of Avoiding 'Woke' Companies

A new app officially launched this week that's designed to help shoppers know what values a brand promotes or supports before buying a product.

The app, Veebs, was quickly embraced by conservatives, thanks in part to Veebs spokeswoman Bri Teresi promoting the app on her social media accounts. Teresi— a model and social media influencer—made headlines in April when she shared a video online of her shooting cases of Bud Light in protest of the beer brand having a branded partnership with transgender influencer and activist Dylan Mulvaney.

However, Veebs CEO and co-founder Chris Rhodes told Newsweek on Friday that the app is not just for right-wing users but people of all political persuasions.