Anheuser-Busch CEO blames ‘misinformation’ for Dylan Mulvaney debacle
Business,LGBTQ Issues,Anheuser-Busch,Michel Doukeris
That was the term the CEO of Anheuser-Busch’s parent company used to explain the hangover from Bud Light’s partnership with transgender influencer Dylan Mulvaney.
AB InBev CEO Michel Doukeris told the Financial Times that Bud Light sales have dropped and the brand’s public image ruined because of “misinformation and confusion” about a can of Bud Light emblazoned with Ms. Mulvaney’s face.
Top Stories00:5401:06Biden’s latest botch: Electricmilitary vehicles
“We never intended to make it for general production and sale for the public,” he said of the Bud Light can.
“People often talk about this topic in social media like noise,” he told the Times. “You have one fact, and every person puts an opinion behind the fact. And then the opinions start to be replicated fast on each and every comment. By the time that 10 or 20 people put a comment out there, the reality is no longer what the fact is, but is more what the comments were.”
