Juul settles lawsuit with West Virginia for $7.9 million
Business,E-Cigarettes,Virginia,West Virginia
West Virginia has settled a lawsuit with e-cigarette maker Juul Labs for a total of $7.9 million, the state’s attorney general announced Monday. The company was accused of unfair, deceptive acts or practices in the advertising and marketing of Juul products in the state, specifically targeting teenagers. The lawsuit claimed Juul targeted these underage users through social media, influencer marketing and fashion bloggers and celebrities popular with teenagers. “This settlement puts companies like Juul in check to not copy big tobacco’s playbook and gear marketing strategies toward underage people,” West...
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