Hershey’s stands by trans woman in ad despite right-wingers losing their minds

Hershey’s Canada is standing by a new trans-inclusive ad campaign after right-wing backlash.

Late last month, the chocolate company announced the “HER for SHE” campaign, celebrating International Women’s Day on March 8. The campaign includes special limited-edition chocolate bars in wrappers featuring images of young Canadian women who are “changing how we see the future.”

Among the five women featured in the campaign is Fae Johnstone, executive director of Wisdom2Action, a Canadian social enterprise and consulting firm focused on LGBTQ+ issues, gender-based violence, and mental health. Johnstone also happens to be transgender.