Hershey's faces backlash over putting trans woman on candy bar wrapper for International Women’s Day

Social media users slammed candy company Hershey’s after it debuted a pro-transgender ad for its chocolate bars in honor of International Women’s Day.

Disturbed Twitter users hammered the new ad for presenting a transgender woman as Hershey’s representation of the pro-female celebration.

The ad debuted Wednesday as part of Hershey’s Canada’s "Her for She" campaign in honor of International Women’s Day on March 8. The short spot featured trans woman Fae Johnstone – who it noted is a "2SLGBTQUIA+ Advocate" – promoting Hershey’s new female-themed wrapper.