Celebrity Brand Endorsement Is Worth Billions. What Could Go Wrong, Kanye?

Celebrity Brand Endorsement, What Else? George Clooney made an estimated $40 million endorsing Nespresso, while Beyoncé signed a multi-year contract with Pepsi worth $50 million, making the $26 million deal that Taylor Swift signed with Coca-Cola in 2013 look … a little flat.

And as Harry Styles and Gucci bring vibrant colour to a new collection, Lionel Messi and Kylian Mbappé will be facing off in the World Cup Final, the Argentine kitted out in Adidas and the Frenchman wearing Nike.

Using celebrities and athletes to promote your brands has been around for centuries. The gladiators in Rome were commissioned to endorse brands of olive oil. And now with social media, David Beckham and Kim Kardashian bring their enormous fan followings to a proven profit-making tactic for both the celebrity and the brand. So, what could go wrong?