Florida races projected to reach $593M in political ad spending, highest in 2022 cycle

Florida is one of the five states expected to make up one-third of the country's total political spending.

A new projection report from AdImpact predicts Florida will have the most political ad spending at $593 million for the 2022 election cycle, barely edging out California’s projected $592 million spend.

The report projects total ad spending across the U.S. to near $9 billion between gubernatorial races, congressional contests and down-ballot relays. That’s a pretty hefty amount for Midterms — the 2020 election cycle saw about $9 billion in political ad spending with the presidential ticket on the ballot, and AdImpact projects at least $8.9 billion will be spent this time around. For reference, the last Midterm cycle in 2018 saw spending reach $3.96 billion total, representing a 128% increase in spending between that cycle and the current one.