New thinking was already percolating in corporate boardrooms. Now many corporations are acting to address the pandemic – or risking criticism if they don’t care for “essential workers.”
Stories keep rolling in of corporate good deeds in the midst of the coronavirus pandemic:
Carhartt, the clothing maker known for its sturdy work pants, has redirected factories in Kentucky and Tennessee to produce gowns and masks for medical workers.
Shoe company Allbirds of San Francisco, which brands itself around low environmental impact, has donated $500,000 in footwear as part of an effort “to lift up our healthcare community.”
In Baltimore, steel-basket manufacturer Marlin Steel got an order one Friday evening in March to make test-tube holders for companies testing patients for COVID-19 – a product it had never made before. Employees volunteered to work the weekend to design and build them. Then, due to a canceled airline flight, two Marlin employees drove more than 1,000 miles overnight to deliver them to the first client by Monday morning.
Such examples of corporations helping a broader community are spurring hopes among some that the coronavirus crisis can hasten a shift – even if the steps may be modest and gradual – toward a more benevolent capitalism. The latest signs of movement aren’t limited to the United States. The company Allbirds has roots in New Zealand as well as the U.S., and the coronavirus has prompted companies around the world to make moves beyond the interests of their shareholders.
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