Michael Bloomberg Poured Over $1 Billion Into His Presidential Campaign

The numbers are in, and Michael Bloomberg put a total of $1.05 billion into his presidential campaign, according to documents filed with the Federal Election Commission on Monday.

Bloomberg dropped out of the race on March 4, a little more than 3 months after he launched his campaign and one day after his dismal Super Tuesday performance, where he won only the U.S. territory American Samoa. After already putting in $935 million into his campaign as of February 29, Bloomberg poured in another $112.3 million in March. His campaign spent, in total, $1.05 billion, the latest filings show.

Bloomberg, who Forbes estimates is worth $55.2 billion, funded virtually all of his campaign, which began on November 21. The latest filings show that about $812,000 in contributions came in from state Democratic parties after Bloomberg ended his campaign. That means on average, he shelled out about $10 million per day over the next 104 days.

A big chunk of that money went toward advertising. Bloomberg’s campaign spent $566 million on TV, radio and digital ads, according to media tracking firm Advertising Analytics. Ten million dollars went toward a single, 60-second Super Bowl ad.