Ben & Jerry’s corporate activism is the real deal

Even after selling the company to Unilever for $326 million a quarter-century ago, Cohen and Greenfield have made sure their ice cream brand stayed true to its roots . They did so by inking an unusual deal with the British conglomerate to have Ben & Jerry’s social mission and values forever enshrined in its governance structure. Nearly half a century after they started their global ice cream brand in Burlington, Vt., Ben Cohen and Jerry Greenfield hold fast to the progressive values that defined their company. They were devoted to...