Trump’s 2020 Re-Election Campaign Wants Order and Discipline, Down to Font Sizes
Posted on AllSides June 14th, 2019
From The Center
President Trump’s path to a second term starts not in Florida, Pennsylvania or Wisconsin, but in the pages of a corporate-style branding book developed inside a spacious and well-equipped campaign office.
The document, “Branding Guidelines for the Trump Presidential Campaign,” covers design minutiae such as font size, spacing and authorized colors—“Trump Red” and “Trump Blue” for logos, and “Trump Gold” for special occasions. It specifies which images of Mr. Trump to use to convey compassion, which to show strength and, in the case of a photo of the president pointing...
Some content from this outlet may be limited or behind a paywall.
AllSides Media Bias Rating: Center
Related Coverage
HEADLINE ROUNDUP
Trump Accepts NRA Endorsement, Urges Gun Owners to Vote
