Amazon introduces beta AI shopping too, 'Interests'

Amazon has rolled out a beta version of a new artificial intelligence tool that surfaces products based on interests to some shoppers in the U.S. The feature, which Amazon named "Interests," employs large language models to "automatically translate everyday language into queries and attributes that traditional search engines can process and turn into product recommendations," the e-commerce giant said Tuesday. Amazon said the "small subset" of U.S. shoppers that currently have the AI shopping tool can access it through Interests within the Amazon Shopping app’s "Me" tab. It is looking...