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Starbucks to streamline ‘overly complex’ menu, fix prices as sales dip

Business

From the Center

Starbucks capped off a disappointing year with a weak final quarter, blaming lackluster demand in its biggest markets. The company reported preliminary results for its fourth quarter on Tuesday, showing a year-over-year drop in revenue for the third quarter in a row. The quarter ended Sept. 29, almost three weeks after Starbucks CEO Brian Niccol stepped into the role and publicly committed to a new path for the company. For the final quarter of 2024, Starbucks’ preliminary results show $9.1 billion in revenue, a 3% decline from last year. Starbucks...

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