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Doritos, Ruffles, Lay’s bags to get bigger in temporary fix to reverse ‘shrinkflation’

Business

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PepsiCo is trying to win back customers turned off by “shrinkflation” with a special promotion that offers more potato chips in bags of Lay’s, Doritos, Tostitos and Ruffles. The company told CNN that “bonus” bags of Tostitos and Ruffles will contain 20% more potato chips for the same price as standard bags in select locations. PepsiCo, the nation’s largest seller of salty snacks, said that it will also add two more small bags of chips to its 18-bag variety pack. The move comes as cash-strapped consumers have cut back on...

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