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Hershey invests $2.5M in CPG manufacturing marketplace Keychain

Technology

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Zoom in: Hershey made the investment in a push to digitize the food manufacturing space, while Keychain was looking to broaden its investor base, Hanrahan says. By the numbers: Keychain raised an $18 million seed led by Lightspeed Venture Partners last November. • Since launching in February, the company has brought on board more than 10,000 brands and retailers, Hanrahan says. • Customers include Rich Products, LiDestri Foods, Pegasus Foods and Mount Franklin Foods, among others. • "Almost every large retailer that matters is using it and most CPG companies,"...

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