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The hollowness of corporate Pride

Posted on AllSides June 20th, 2024
From The Left
LGBTQ issues, Corporations, Pride Month
Lindsey Nicholson/Education Images/Universal Images Group via Getty Images

Corporations — entities that have long capitalized on social causes to chase profit — seem to be telling on themselves with an apparent pullback on Pride Month marketing this year. 

“There’s been a definite scaling back in both big and small ways,” Joanna Schwartz, a marketing professor who studies outreach to LGBTQ audiences at Georgia College & State University, told Vox. “I had expected some brand caution, but this year seems [to be] a near full-scale retreat.”

Multiple marketing experts Vox spoke to noted that some stores have toned down their...

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