How Hamas is winning the propaganda war against Israel

Take a step back and the morality of the matter should be simple. A jihadi group carries out what may be the worst terrorist atrocity in history against the civilians of a liberal democracy. Facing an existential threat, that country – which for almost two decades has been providing the enclave with electricity and water while its leaders spend their funds on terror infrastructure – launches defensive military action.

Civilians die in the crossfire; such is the hell of war. There are only so many beheadings a nation can take.

Yet YouGov polling has revealed that the sympathies of the great British public are divided. Of those surveyed, 21pc support Israel, while 17pc side with the Palestinians. Even this level of support is likely to collapse in the coming weeks, as Hamas gains ground in the propaganda war. Mass rallies are being held on the streets of our major cities, while on social media, hashtags like #palestiniangenocide are trending.