There’s a better way to communicate.
Imagine talking to someone who nodded their head occasionally but rarely responded. Instead of two-way communication, this begins to feel more like a one-way road.
That’s what happens with email campaigns. Only 20 percent of emails are opened, and a disappointing 6 percent elicit any kind of response.
Important information is falling through the cracks, and in an age when people are feeling less connected, church leaders are grasping for ways to ensure congregants feel cared for between Sunday services. Surely, there’s a better way to communicate.
Enter texting. Standing in stark contrast to low email statistics, text messages boast a 98 percent open rate and 45 percent response rate. With this kind of guaranteed engagement, pastors and church leaders are discovering five ways texting has expanded their ministry. Rather than stretching themselves thin by learning Tiktok, Snapchat, and a dozen other apps, church leaders can now confidently commit to the most universally used communication tool: texting.
