Exclusive: Hulu to begin accepting political issue ads

Disney on Wednesday confirmed to Axios that it would allow political issue ads — in addition to candidate ads — on Hulu's streaming service, effective immediately, bringing Hulu's ad policies to parity with Disney's cable networks.

Why it matters: The change comes amid a controversy over Hulu's decision to reject political issue ads around guns and abortions from Democratic groups.

• Those issues have become central to the Democrats' midterm messaging, and Disney's decision to reject the ads on Hulu prompted complaints of censorship.

Details: Hulu's ad guidelines will now match those used for Disney's cable networks, like ESPN and FX, allowing issue and candidate ads to run across the service, so long as they align with Disney's general ad standards.