House GOP running as the blue-collar party, finishing rebranding that Trump began in 2016
Elections,2022 Elections,House Republicans,Republican Party,Blue Collar Workers
House Republicans are taking a page out of former President Donald Trump’s 2016 campaign playbook and rebranding the GOP as the working man’s party.
On a range of issues from immigration to trade to mandates, Republicans say their party has become a refuge for blue-collar voters who are increasingly alienated by an elitist and authoritarian Democratic Party.
“The left, which now controls the Democrat Party, has made them the party of the super mega-wealthy who live on the coasts and people who don’t work. The Republican Party is everybody else,” Rep. Jim Jordan, Ohio Republican, told The Washington Times.
Republican leadership is giving the party’s image a makeover from one of corporate corner offices and country clubs to one that’s more truck stops and construction sites — and one that’s increasingly diverse.
Over the last decade, Republicans made a 12% gain among blue-collar voters who now affiliate themselves with the party, according to a recent NBC News poll.
The same data showed Democrats had an 8% decrease in support from blue-collar workers.