E-commerce in the US is approaching a major milestone: In 2022, it will record its first trillion-dollar year, predicts Adobe Analytics, which analyzes online transactions across millions of products.
The pandemic is speeding US online sales to new heights far faster than they would have moved otherwise. Adobe estimates Covid-19 boosted the countryโs e-commerce spending by 20%, or about $183 billion. While some of that activity is likely to return to stores once life gets back to normal, experts expect many of the new behaviors shoppers picked up out of necessity will stick around. Retailers have to adapt, or they risk losing customers to better-prepared competition.
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