Why Everything They Say About The Amazon, Including That It's The 'Lungs Of The World,' Is Wrong

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The increase in fires burning in Brazil set off a storm of international outrage last week. Celebrities, environmentalists, and political leaders blame Brazilian president, Jair Bolsonaro, for destroying the world’s largest rainforest, the Amazon, which they say is the “lungs of the world.”

Singers and actors including Madonna and Jaden Smith shared photos on social media that were seen by tens of millions of people. “The lungs of the Earth are in flames,” said actor Leonardo DiCaprio. “The Amazon Rainforest produces more than 20% of the world’s oxygen,” tweeted soccer star Cristiano Ronaldo. “The Amazon rain forest — the lungs which produce 20% of our planet’s oxygen — is on fire,” tweeted French President Emanuel Macron.

And yet the photos weren’t actually of the fires and many weren’t even of the Amazon. The photo Ronaldo shared was taken in southern Brazil, far from the Amazon, in 2013. The photo that DiCaprio and Macron shared is over 20 years old. The photo Madonna and Smith shared is over 30. Some celebrities shared photos from Montana, India, and Sweden.