Trump University ‘Playbooks’ Unsealed in Lawsuit: ‘You Don’t Sell Products, Benefits or Solutions — You Sell Feelings’

Trump University gave employees detailed instructions on how to entice people to enroll in its real estate seminars, from targeting people making at least $90,000 a year and choosing words of flattery that are most persuasive to picking music for the gatherings — The O’Jays’ “For the Love of Money.”