Republicans aim to up their digital game after 2012 losses

Republicans, after taking a drubbing in the 2012 election, are busy trying to get their digital act together.
By most accounts, the Democratic Party pushed their message harder, faster and more effectively than Republicans the last election cycle. With the sting of 2012 behind them and midterm elections around the corner, the GOP is racing to retool their online image and up their digital game.
“They need to start planning now to prepare for the future, said Eric Frenchman, a strategist at Connell Donatelli Inc. “We had been looking to build offline media as a first line of defense. So weve been looking at TV, talk radio and even direct mail but we need to flip that model. It needs to be digital first.