Warner Bros. Discovery revives “HBO Max,” ending the confusing “Max” era

NEW YORK (AP) — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it will rebrand its streaming service as HBO Max this summer instead of the current Max. The Max name dated to Warner’s merger with Discovery and was considered a curious choice in 2023. HBO is widely considered a gold standard for quality, while Max was a reference to the less well-regarded Cinemax network. Two years later, the company is reviving the HBO Max name, which was used by Warner before the...