Schools are competing with cellphones. Here’s how they think they could win

Isabella Pires first noticed what she calls the “gradual apathy pandemic” in eighth grade. Only a handful of classmates registered for service projects she helped organize at her Massachusetts school. Even fewer actually showed up.

When she got to high school last fall, Isabella found the problem was even worse: a lackluster Spirit Week and classes where students seldom spoke.

In some ways, it’s as if students “just care less and less about what people think, but also somehow care more,” said Isabella, 14. Some teens, she said, no longer care about appearing disengaged, while others are so afraid of ridicule they keep to themselves. She blames social media and the lingering isolation of the post-COVID era.