Elon Musk’s X sues coalition of advertisers over boycott
Technology,Business,Elon Musk,Twitter,Social Media,Advertising,Boycott,Lawsuit
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Elon Musk’s X sued a coalition of advertisers leading a boycott against the social platform, accusing the group of conspiring to “collectively withhold billions of dollars in advertising revenue.”
The suit takes aim at the World Federation of Advertisers and its initiative called the Global Alliance for Responsible Media (GARM), which led a boycott against the platform formerly known as Twitter after it was acquired by Musk in 2022.
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