The Biden administration has a COVID credibility crisis

A series of messaging missteps is threatening the credibility of federal health agencies, and critics say the White House isn’t doing enough to manage the fallout.

Why it matters: While much of the unvaccinated population is unlikely to be persuaded by any messenger, large swaths of the public are still receptive to expert guidance, but federal health agencies, particularly the CDC, may be squandering their credibility with this population.

"The administration in general has lost the confidence of people who would be their natural supporters," said Celine Gounder, an infectious disease expert and former Biden administration advisory board member.

State of play: Months of convoluted guidance hit a breaking point over the winter holiday, when the CDC became a viral internet meme amongst frustrated Americans who could no longer take the agency's guidance seriously.