Burger King condemned by conservative 'moms' group for using ‘the d-word’ in ad campaign

Conservative advocacy group One Million Moms has condemned Burger King for its use of “profanity” in a commercial from August.

The ad campaign, first aired in August, finds customers waiting in line for a fake "Impossible Restaurant," which ends up being a Burger King storefront for the company’s plant-based Impossible Whopper. At the 45 second mark, one customer, after sampling the burger, says: “Damn, that’s good.”

In a statement published Friday, One Million Moms decried the use of “the d-word” in the ad campaign, calling the campaign “offensive” and “controversial.”

“Burger King’s Impossible Whopper ad is irresponsible and tasteless,” the organization wrote in the statement. “It is extremely destructive and damaging to impressionable children viewing the commercial. We all know children repeat what they hear.”