Netflix’s first show with generative AI is a sign of what’s to come in TV, film

Netflix used generative AI in an original, scripted series that debuted this year, it revealed this week. Producers used the technology to create a scene in which a building collapses, hinting at the growing use of generative AI in entertainment. During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:...