Amazon Prime members brace for sticker shock as analysts predict imminent price hike

The cost of an Amazon Prime membership could potentially rise next year, according to Wall Street analysts. J.P.Morgan analyst Doug Anmuth said last week in a research note that the bank thinks the Seattle-based e-commerce giant could raise the price of its popular Amazon Prime membership in 2026. Amazon has charged an annual fee of $139 for its Prime membership in the U.S. since 2022. Before that, it cost $119 a year. Setting a higher price for it next year would be "consistent with its cadence of raising the price...