August 2020 Blind Bias Survey
For this survey, AllSides reviewed the bias of The Associated Press, BBC, Bloomberg, The Epoch Times, and The New York Times.
During an AllSides Blind Bias Survey, participants from all sides of the political spectrum are asked to rate the content of a media outlet blindly, so they are not influenced by preconceived notions of a brand's bias. Read the white paper to review our methodology.
A total of 2,115 people across the political spectrum took the survey, including 233 participants with a Left bias; 529 with a Lean Left bias; 605 with a Center bias; 595 with a Lean Right bias, and 153 with a Right bias.
Results are not assessed by majority rule; we look at pluralities and averages — both among respondent groups and across all respondent groups — to arrive at final determinations. There is nuance to this process; more detail is available in our white paper.
For this survey, AllSides collected two types of content from media outlets: top headlines from two different days at the same time of day, and top stories the outlet ran around two major national news stories. Stories and headlines were stripped of branding and any information that would allow participants to identify the outlet. Participants were asked to rate the bias of the source on a scale of Left, Lean Left, Center, Lean Right, and Right.
Media outlets evaluated for bias in the August 2020 blind bias survey were the following. Navigate to "August 2020 Blind Bias Survey" on each source page below to see results:
AllSides uses multiple methods for calculating media bias ratings.
Our blind bias survey, described in the graphic below, represents our most robust media bias rating method, but it is not the only method we use. A source might openly share its bias, or it may be determined by third party research, an independent review, or an editorial review. Take a look at the multiple methods AllSides uses to measure and rate media bias.