OpenAI and Disney just ended the 'war' between AI and Hollywood with their $1 billion Sora deal—and OpenAI made itself 'indispensable,' expert says

Disney's $1 billion investment in OpenAI, announced Thursday morning—and its decision to let more than 200 Disney, Pixar, Marvel, and Star Wars characters appear inside the Sora video generator—is more than a licensing deal. According to copyright and AI law expert Matthew Sag, who teaches at Emory University's law school, the deal marks a strategic realignment that could reshape how Hollywood protects its IP in the face of AI-generated content that threatens to leech their legally protected magic.