EU says X’s blue tick accounts deceive users

Elon Musk's social media site X has been accused by the European Union of breaching its online content rules, with its "verified" blue tick accounts having the potential to "deceive" users.

The bloc's tech regulator said users could be duped into thinking the identity of those with blue tick marks was verified, when in fact anybody can pay for a blue tick. It said it had found evidence of "malicious actors" abusing the system.

The investigation began under the EU's Digital Services Act (DSA).

It could lead to X being fined up to 6% of its global annual turnover and being forced to change how it operates in the bloc.