Google AI summaries increase frequency of ‘zero clicks’ to search results, sinking traffic to news sites: report

Google’s AI Overviews feature has led to a significant increase in the frequency of “zero clicks” to search queries — drastically reducing traffic to news websites, according to a new report. Since the Big Tech giant rolled out its artificial intelligence tool in May 2024, the percentage of web searches related to news that end without a click to a news site jumped to 69% in May 2025 from 56% for the same month last year, according to the latest figures from digital intelligence firm SimilarWeb. The decrease in “click-through...