The Bro Podcast Strategy

During his successful presidential campaign this past year, Donald Trump consciously tried to raise the testosterone quotient of the Republican ticket. 

Hulk Hogan and Kid Rock were wheeled out at the Republican National Convention, as was UFC chief executive Dana White. Trump even attended a UFC match in New York City’s Madison Square Garden. In an October speech, the president-elect cast himself as the “protector” of women … “whether they like it or not.” His running mate, Sen J.D. Vance of Ohio, had in the past talked disparagingly about “childless cat ladies” and being “red-pilled”—masculinist online slang alluding to the uncomfortable truths supposedly being concealed by progressive orthodoxy.