Black Friday was more online than ever before

Black Friday has officially gone digital as customers are embracing the convenience of online shopping. This year, online sales reached a record $10.8 billion, a 10.2% increase when compared with last year, according to Adobe (ADBE-0.26% ) Analytics data. “Crossing the $10 billion mark is a big e-commerce milestone for Black Friday, a day previously anchored by in-store shopping,” said Vivek Pandya, Adobe’s lead analyst. “With mobile, AI, and chatbots reshaping consumer behavior, we expect online sales to continue growing in the years ahead.” In just five years, online Black...