Target Only To Sell ‘Pride’ Collection Online, At Select Stores After Backlash

Target announced Thursday that it will only sell its LGBT “Pride” collection online and at select stores in 2024 following backlash over the collection in 2023.

Target assured customers that the retailer continues to “support and celebrate the LGBTQIA+ community” in a company fact sheet. Only later was it mentioned that the availability of products themed around sexual orientations and gender identities would be limited based on “customer feedback” and “historical sales performance.”

“We’re offering a collection of products including adult apparel and home and food and beverage items, curated based on customer feedback. The collection will be available at Target.com and in select stores, based on historical sales performance,” the fact sheet stated.