Battered by boycott and backlash, Target to no longer sell Pride collection in all stores

Target will no longer sell its Pride Month collection in all stores after conservative blowback over LGBTQ+ themed merchandise, including bathing suits designed for transgender people, harmed sales. 

The retailer told USA TODAY the collection will be available on its website and in “select stores” depending on “historical sales performance.”

Target – which has a decade-long track record of featuring LGBTQ+ merchandise during Pride Month – was one of the corporations assailed for “rainbow capitalism” last June during Pride Month. 

Conservative activists organized boycotts and some threatened Target employees over LGBTQ+ displays in stores, prompting the chain to pull some of the Pride merchandise.