Musk: ‘Thermonuclear lawsuit’ coming for Media Matters, others after companies drop X ads

Tech billionaire Elon Musk said his company will file a massive suit against Media Matters for America and other organizations for a “fraudulent attack on our company.”

Musk’s threat comes after several companies began pulling ads from his X platform, formerly known as Twitter.

The wave of departures started Thursday after the billionaire owner engaged with antisemitic rhetoric on the platform. The same day, Media Matters — a liberal media watchdog group — published an investigation showing that major advertisers had their ads shown alongside white supremacist content.

Multiple major companies, including IBM, Lionsgate, Paramount, Apple and Disney said they are leaving X, formerly Twitter. The European Union will also halt advertising, it announced.