Elon Musk to file ‘thermonuclear lawsuit’ as advertisers desert X

Elon Musk has said he will be filing a “thermonuclear lawsuit” against Media Matters and others, after major US companies paused their adverts on his social media site over concerns about antisemitism.

The media watchdog Media Matters said earlier this week that it found corporate advertisements by IBM, Apple, Oracle and Comcast’s Xfinity were being placed alongside antisemitic content, including that praising Adolf Hitler and the Nazis.

It led to a number of big names in technology and media announcing they would be withdrawing their advertising. It also included Warner Brothers, Paramount and Disney.

“The split second court opens on Monday, X Corp will be filing a thermonuclear lawsuit against Media Matters and ALL those who colluded in this fraudulent attack on our company,” Musk said in a post on X, formerly known as Twitter.