Skittles faces backlash after it partners with GLAAD and puts 'Black Trans Lives Matter' on its packaging
LGBTQ Issues,Culture War,Backlash
From the Right
AllSides Media Bias Rating: Lean Right
Candy brand Skittles is facing backlash after partnering with GLAAD and altering some of its packaging to include 'Black Trans Lives Matter' messaging.
Images of the packet on social media prompted an outpouring of criticism on Twitter today, with many likening the 'woke' marketing to Dylan Mulvaney being used in Bud Light advertising.
It's the fourth year Skittles has teamed up with GLAAD (the Gay & Lesbian Alliance Against Defamation) to 'support the LGBTQ+ community by amplifying and celebrating their stories', according to Skittles' official website.
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