Walmart sticks with Pride Month merchandise despite heavy backlash at Target

Walmart said it won’t be making any changes to its LGBTQ-friendly merchandise in honor of Pride Month — even as rival Target has pulled some of its Pride collection from stores in the face of a customer backlash.

“We have merchandise that we sell all year that supports different groups,” Walmart Chief Merchandising Officer Latriece Watkins said Wednesday. “In this particular case, we haven’t changed anything in our assortment.”

Minneapolis-based Target has removed some items from its collection for Pride Month, saying threats from irate customers made workers feel unsafe.