Several factors contribute to NBC’s lower Olympic ratings
NBC’s Mike Tirico began Friday’s Winter Olympics opening ceremony by saying, “just over six months ago in Tokyo, we said we were about to embark on an Olympics unlike any other. Now we’re about to top that.”
In the case of ratings, though, topping that has meant producing record lows.
Through the first four nights of competition, NBC is on track for the lowest-rated Winter Games in history. Friday night’s coverage on NBC, USA Network and Peacock averaged 12.8 million viewers, significantly down from the 27.8 million average in Pyeongchang...