MSNBC will become MS NOW, lose peacock logo before Comcast spinoff

Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters on Monday, as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.

Comcast (CMCSA.O), opens new tab plans to spin off its cable channels such as CNBC and USA into a new company called Versant, signaling a significant shift in its media strategy as streaming takes precedence.