Gen Z turns away from alcohol as wellness, mental health reshape social drinking

Young Americans are rethinking their relationship with alcohol, not out of necessity but by choice.

Just 39% of Generation Z adults say alcohol is their go-to social drink, according to Keurig Dr Pepper’s inaugural State of Beverages report. More than 60% prefer nonalcoholic options when spending time with friends, the highest rate of any generation, the July report said.