An Experimental New Dating Site Matches Singles Based on Their Browser Histories

Imagine, for a moment, that your most clandestine internet searches—anxiety-riddled deep dives on WebMD, Google queries wondering if your cat is trying to kill you, or why farts smell the way they do—were the key to finding a soulmate. Would you sign up for a dating site that guaranteed connection in return for your browser history?

For more than a decade, developers have tried to perfect the science of compatibility. Tinder promised infinite swipes. Bumble let women make the first move. Feeld championed polyamory. Grindr was a gay utopia (until it became overrun with ads). Lex was entirely text based. And Pure, an anonymous dating app, was all about shameless hookups. Now as AI reimagines the landscape of Big Dating, one platform is offering a solution no one asked for: matching singles based on their browser histories.