TikTok Shop Triples Black Friday Sales, Topping $100 Million

TikTok tripled its US shopping sales to more than $100 million on Black Friday, a sign of the app’s growing popularity despite a looming ban.

TikTok Shop, the app’s e-commerce feature, also drew a 165% annual increase in shoppers for the two days between Black Friday and Cyber Monday, the company said. More than 7 billion posts included the hashtags #tiktokshopblackfriday or #tiktokshopcybermonday.